Influencer marketing for enrollment
Turn social media into your most credible channel
with student influencer marketing.
TalkShop sources, briefs, manages, and measures student influencers who post enrollment content from their own TikTok, Instagram, and YouTube Shorts accounts.
700K+ views · 30K+ likes
FindsBriefsPaysManagesTracksReports
TalkShop runs the influencer workflow end-to-end, so enrollment teams get the output without lifting a finger.
Same school, different trust
One post is written off.
The other is trusted.
The difference isn't production budget. It's who the student thinks is talking.
@university.officialuniversity.official
Your future starts here. Link in bio to apply.
U
38
2
0
1
1.2K
Views
38
Likes
2
Comments
Reads like an ad. Reaches followers you already had.
VS
@yxsminneyxsminne
People don't talk about this campus enough 💚💛 #usf
Y5K
18
466
255
66K
Views
5K
Likes
18
Comments
Reads like a friend. Reaches students who never followed you.
The enrollment funnel
Influencer content mapped to every stage of your funnel.
Stage 01 · Awareness & list building
Get discovered before students ever fill out a form.
Students aren't reading your emails. They're scrolling. Real student-life video content makes your school feel livable and gets you onto the list. Build an audience your enrollment team can nurture later.
25.4k
Views
1k
Likes
32
Comments
31
Shares
96
Saves
What prospects are saying
A
ARIANA 💋
2dHow is student life! And what do you think about living on/off campus?
312Reply
E
elana._.rachel
2dOmg I'm going as a nursing major this year I'm so excited!
47Reply
@yxsminneyxsminne
DIML as a pre-med student at USF | 🌁💛💚 Only having classes two days a week sounds great… until all your classes are on the same day
Y1k
32
96
31
Stage 02 · Consideration & application
Turn interest into applications with real program proof.
Prospective students want to know what your programs actually feel like before they apply. Current students answering “what's it really like to study here” move high-intent prospects from curious to committed.
24.9k
Views
686
Likes
8
Comments
What prospects are saying
S
SIENAH REESE
2dshould I apply?
Reply
E
elana._.rachel
2dI am going this year for nursing and I'm so excited!
Reply
@maddiealbertimaddiealberti
POV: you want to know what being a nursing student at USF is actually like 🩺 #usfca
M686
8
Stage 03 · Yield & decision
Win the choice on decision day.
Admitted students are comparing their finalists in real time. High quality, authentic day-in-the-life video from current students can be the difference between a maybe into a commit before the deposit deadline.
26k
Views
1.1k
Likes
68
Comments
What prospects are saying
C
Clare
2dthinking abt transferring after this 🔥🔥
Reply
A
audrey_ehlers
2dYou make me want to go here and I'm a junior in college
Reply
N
niamhamcgarry
2dI'm sold
Reply
@_lucyambrose_lucyambrose
#usfca @usfca_admission @usfca
_1.1k
68
Stage 04 · Melt and summer confidence
Hold the class you already won over the summer.
Between deposit and move-in, second-guessing creeps in. Move-in, roommate, and friend-making posts keep deposited students excited enough to show up.
5.5k
Views
398
Likes
6
Comments
22
Shares
22
Saves
What prospects are saying
S
secret
2dOmg it's my top school. This video helps so much 💕💕💕
271Reply
N
pdub951
2dWhat's the student night life since there isn't a football team? Is there Greek life? My son got in & I'm trying to convince him to check it out
64Reply
@michaelalalah_michaelalalah_
What Surprised Me Most About USF | University of San Francisco
M398
6
22
22
Conversation proof
The views are nice, but
comments drive results.
Student creator videos get prospects asking questions, admits reassuring each other, and deciding out loud. This is peer-to-peer enrollment happening in the comments.
A
ARIANA 💋
2dHow is student life! And what do you think about living on/off campus?
312Reply
E
elana._.rachel
2dOmg I'm going as a nursing major this year I'm so excited!
47Reply
S
SIENAH REESE
2dshould I apply?
Reply
E
elana._.rachel
2dI am going this year for nursing and I'm so excited!
Reply
C
Clare
2dthinking abt transferring after this 🔥🔥
Reply
A
audrey_ehlers
2dYou make me want to go here and I'm a junior in college
Reply
N
niamhamcgarry
2dI'm sold
Reply
S
secret
2dOmg it's my top school. This video helps so much 💕💕💕
271Reply
N
pdub951
2dWhat's the student night life since there isn't a football team? Is there Greek life? My son got in & I'm trying to convince him to check it out
64Reply
Full Coverage
Content built for every
stage in the funnel.
Content IQ ensures every brief targets the right moment — from first awareness through summer melt prevention.
Awareness & Prospecting
"Why I chose this school" · "Day in my life as a pre-med" · underrated campus things
Inquiry & Research
Student reflections on choice · community and belonging · faculty spotlights
Application Stage
"What surprised me most" · honest pros and cons · campus life explainers
Admission & Decision
Parent-facing reassurance · "picture yourself here" · financial aid reality checks
Yield & Deposit
Housing and roommates · orientation prep · "already counting down the days"
Summer Melt Prevention
Excitement building · summer preview content · incoming class community posts
SEO & AI Search
Videos optimized to rank on TikTok, Google, and AI overviews like ChatGPT and Perplexity
Enrollment Intent Signals
Automated flagging of comments from prospective students showing intent, delivered weekly
Paid Media Assets
Full-resolution video files with full content rights for ads, landing pages, email, and events
Case study
University of San Francisco
15 student creators53 postsone semester
700.4K
Organic views across TikTok and Instagram
30.3k
Likes
721
Comments
697
Shares
1K
Saves
Get Your Free Audit
See what students find for your school.
What's Included
Everything your team needs. None of the work.
TalkShop is a fully managed program, not a tool or a platform. We handle the operations so your enrollment team can stay focused on enrollment.
Creator Recruitment & Management
We find, vet, onboard, and manage student creators on your campus. You never have to source or coordinate with a single creator.
Payroll & Creator Payments
We handle all creator payouts, tax documentation, and reconciliation. No payroll overhead for your team.
Content Rights & Licensing
Full-resolution video files with complete content rights, yours to use in paid, owned, and earned channels.
Weekly Performance Reporting
View counts, engagement, reach, and flagged enrollment intent comments in your inbox every week.
Put your best student stories where decisions are happening.
TalkShop manages the creators, content, workflow, and reporting, so your school shows up with credible student proof across TikTok, Instagram, YouTube Shorts, and social search.